PURCHASE INTENTION OF FITNESS EQUIPMENT IN KUALA LUMPUR, MALAYSIA

Abstract

In the Malaysia, there are half of Malaysia population is overweight or obese. People realized that they need to do some exercise to control the weight. Therefore, the demand of the fitness equipment is more. Based on the analysis of the Theory of Planned Behavior (TPB), price, quality and brand will influence consumer purchase intention of fitness equipment in Kuala Lumpur, Malaysia. In this research, there are 200 questionnaires are valid and will be used to data analysis in the SPSS. In addition, the SPSS analysis result show that the price and quality has the influence for consumer purchase intention of fitness equipment in Kuala Lumpur, Malaysia, especially the price is the important influence factor. Based on the research results, there are some recommendations for the fitness equipment industry.