CONSUMER BUYING BEHAVIOR TOWARD MALAYSIA MADE PRODUCTS

Abstract

In the current scenario of marketing, Consumer Buying Behavior has come to be relevant for the study. The purpose of this analysis is to research on the Consumer Buying Behavior Toward Malaysia’s Made Products.

The study is designed to be quantitative analysis, which come to be descriptive in nature to perform investigation on the correlation among the programmed factors to the Consumer Buying Behavior Toward Malaysia Made Products. The designed questionnaire of the study was planned for a sampling size of 400 participants who are considered as consumers residing in Malaysia using SPSS software, version (23) for the descriptive statistics of data collected.

The instrument used in this study for gathering information is a survey composes of three sections: section A, as the analysis of demographic of the participants. Section B, Consumer Buying Behavior attains the Dependent Variable of the study; and the last section, C, Social Network Influences. As it is discussed in this study, Consumer Buying Behavior is a set of consumer’s assertiveness, preferences, targets and choice concerning to the behavior of the consumer once deciding to buy a service or product in the market place. In order to develop a suitable marketing strategy, there are various dimensions added to the independent variable selected to this study, which are implemented to differentiate and illustrate the several perceptions global and local toward Consumer Buying Behavior.

The overall finding of the study suggested a huge connection between Social Networks and Consumer Buying Behavior, which came to be the principal recommendation of the research to marketers and manufactures in Malaysia.