JOB-HOPPING BEHAVIOR IN THE RETAIL INDUSTRY OF SHANGHAI, CHINA

Abstract

Because of the high turnover rate every year, the job-hopping behavior of employees in retail industry in Shanghai, China is worthy of attention. The three factors involved in this research are income level, job satisfaction and working environment with relationship to the job-hopping behavior. The geographic focus of this research is in retail industry in Shanghai, China and the units analyzing is the employees working retail industry in Shanghai. The purpose of this research is to determine the influence of income levels, job satisfaction, and working environment on employee job-hopping behavior in retail industry in Shanghai. Questionnaire surveys were conducted on 400 retail employees using the online questionnaire method, and the study used non-probability sampling. The design of the questionnaire was designed with reference to previous studies.