RESEARCH ON PROBLEMS AND COUNTERMEASURES OF INTERNET MARKETING OF SMALL AND MEDIUM-SIZED FOREIGN TRADE ENTERPRISES, CHINA

Abstract

Under the current economic situation, China's foreign trade exports have suffered a huge impact due to unfavorable factors such as accelerated appreciation of the renminbi, rising labor costs, weakening of demand in major markets such as Europe and the United States, and foreign new crown virus epidemics.Chinese small and medium-sized foreign trade companies have paid more attention and practise to the modern marketing model and marketing system of Internet Marketing in the current economic situation, in order to reach the international market.(Li and Chen, 2006).^[[i]] This research first analyzes the role and significance of Internet Marketing of small and medium foreign trade companies, and then focuses on the current status of internet marketing of small and medium foreign trade companies, mainly analyzing the problems of small and medium foreign trade companies’ international Internet Marketing, and proposes practical and feasible measures for small and medium trading companies. Internet Marketing strategy to enhance the international competitiveness of small and medium foreign trade enterprises.

The 4C theory is used as the fundamental theory to describe the Internet marketing challenges of small and medium-sized international trade companies, based on previous studies on small and medium-sized Internet marketing.

Researchers also found that to test hypotheses based on research and literature reviews, to identify and verify factors that may affect the Internet marketing of Chinese small and medium-sized trading companies by distributing questionnaires to 350 interviewees.

The results of this research will help China's small and medium-sized foreign trade companies to formulate appropriate marketing strategies and methods, and influence the international competitiveness of small and medium-sized foreign trade companies.