RESEARCH ON THE DECLINE OF P2P LENDING IN CHINA
Keywords:
Development of P2P lending industry, P2P investment behavior, regulation, credit system, competitionAbstract
99% of enterprises in China are SMEs.P2P lending is one of the main means of financing for SMEs, and the development of this industry in China has been declining in recent years, which seriously damages the development of financial market and economy. This paper carries on the deep level research to this, carries on the deep analysis to its influence factor. Therefore, this study conducted a questionnaire analysis of this phenomenon, and the research results are of some significance for analyzing the existing problems in China's P2P industry and building China's P2P industry in the future. The most relevant influencing factors that influence P2P which are regulation and credit system. While for competition is not a concern for the development of P2P lending industry.