THE INFLUENTIAL FACTORS OF CHINA CROSS BORDER LOGISTICS ON CROSS BORDER E-COMMERCE AND COUNTERMEASURES

Abstract

The business and market share of cross-border e-commerce is increasing every year . As for the growth trend of cross-border e commerce logistics, researchers intend to use cross-border logistics to influence cross-border e-commerce, and find out the factors and countermeasures that affect the development of cross-border logistics.

On the basis of the previous research on cross-border logistics, PEST theory will be used as the basic theory to illustrate how cross-border logistics affects cross-border e-commerce in the development process of cross-border e-commerce.

The idea of this research is to distribute the questionnaire to workers engaged in cross-border logistics through the Internet to collect a sample size of about 350 to test and verify the hypothesis, so as to find and test the factors that may affect the development of cross-border e-commerce. The literature review leads to hypotheses.

The results of the study formulate appropriate strategies and methods for cross-border e-commerce development, so as to understand which cross-border logistics factors are the most fundamental issues.