FACTORS INFLUENCING THE ACCEPTANCE OF E-LEARNING & TEACHING IN MALAYSIAN HIGHER EDUCATION INDUSTRY

Abstract

E-learning & teaching have become an integral part of Malaysian Higher Education Industry, for providing high quality education and to make universities competitive. This cross-sectional study will study Factors Influencing the Acceptance of E-learning & teaching in Malaysian Higher Education Industry. The factors Facilitating Conditions, Effort Expectancy and Technology Acceptance will be studied as the independent variables. Data is collected from 325 respondents through online questionnaire. The data is statistically analyzed using SPSS software version 26. In this research, it is found that there are significant relationships between Acceptance of E-learning & teaching and Facilitating Conditions (p-value = 0.000), Effort Expectancy (p-value=0.000) and Technology Acceptance (p-value=0.000). Facilitating Conditions is the dominant factor influencing Acceptance of E-learning & teaching followed by Effort Expectancy and Technology Acceptance. This research can help educational industry to further understand on factors influencing Acceptance of E-learning & teaching in Malaysian Higher Education Industry and accordingly implement strategies and design new online courses.