DETERMINANTS OF INVESTMENT BEHAVIOR AMONG YOUNG GENERATION (CASE OF NIGERIA)

Abstract

Youngsters nowadays are more imaginative and innovation sharp than the generation x socially and financial. One specific inquiry may emerge on whether this age is worried about and mindful of their financial status in the near future and investment. This research is aim to identify the factors that determine the investment behaviour among young generation in Nigeria. The data that is being used in this research comprise of both the primary data by the help of online questionnaire that is set to be distributed among young generation  and secondary data gathered in from journals, stated literature review and other credible sources.

The data collected in this research was gathered with the help Google survey form which was distributed to the target respondent across Nigeria who have an investment insight. The total number of 250 online questionnaire was shared to the respective samples, however only 200 questionnaire was successfully filled out which amount to 80% of the total samples is sufficient to conduct our study.

After conducting the analysis all the variables are greater than 0.6 and besides our cronbach’s Alpha is 90.7% which indicates how strong internal consistency. After testing all the hypothesis, the variable which has the highest impact on the investment behaviour of the young generation is the financial literacy with R=0.735** then followed the rest of the variables investment experience and risk tolerance which appears to exact impact on the dependent variable R=0.651.