A STUDY ON FEMALE CLOTHING CONSUMPTION IN BEIJING, CHINA

Abstract

With the rapid development of China's economy, the social consumption is also unprecedentedly high, which makes the urban women especially obvious in the clothing consumption market. According to the National Bureau of Statistics data show that the value of China's garment industry reached $267.3 billion in 2017, up 8.04 percent from $347.4 billion in 2018. China is the largest country in the world clothing consumption. But in contrast, China's clothing industry and stores have been declining year by year (Zhao, Chow and Sharples, 2019).

This study analyzed the data collected from questionnaires and then used SPSS to prove that the three independent variables, fashion trend, money attitude and emotional response, have a positive correlation with women's clothing consumption in Beijing.

Through the analysis of the factors that affect Beijing women clothing consumption, the management and development of Chinese clothing marketing formats put forward relevant suggestions, make it can in the fierce competition in the better organization resources to meet the needs of the consumers.