THE RESEARCH ON JOB INVOLVEMENT ,JOB SATISFACTION AND TURNOVER INTENTION OF INSURANCE SALES EMPLOYEES IN WENZHOU, CHINA

Abstract

The problem of high salesmen turnover intention was happened with economic development in Wenzhou. On the basis of summarizing the previous literature on employee job involvement, job satisfaction and turnover intention, this study took front-line employees in the insurance sales industry as the research object, and conducted an empirical study on the relationship between job involvement, job satisfaction and turnover intention.

The data collected had been conducted through online questionnaire and 334 respondents had been acquired with the snowball sampling method. The empirical analysis results of this study show that there is a significant negative correlation between job involvement, job satisfaction and turnover intention, and a significant positive correlation between job involvement and job satisfaction. Therefore, all the factors will have a significant relationship towards turnover intention in Wenzhou, China.

In the last part of article, combined with the personal attributes and work characteristics of insurance salesmen, according to the conclusions obtained, the countermeasures are put forward to improve the level of job involvement and job satisfaction of salesmen, reduce the turnover tendency, and summarizes the research deficiencies and prospects for future research.