ANALYSIS OF THE INTERNATIONAL COMPETITIVENESS OF CHINESE MOBILE PHONE ENTERPRISES IN THE MALAYSIAN MARKET

Abstract

In recent years, China's electronic information industry has developed rapidly, especially the rapid rise of the mobile phone industry. The rapid development of mobile Internet has promoted the popularity of smart phones, and China has become the world's largest smartphone market. However, according to market research firm IDC, China's smartphone market has entered a period of saturation. In 2018, China's smartphone market shipments were 444 million units, down 4.92% compared to 2017. This is the Chinese smartphone market. Maintaining the first decline after years of growth. In the fierce competition with foreign mobile phone companies, Chinese mobile phone companies represented by Huawei, OPPO, vivo, and MI have gradually mastered the core technologies of communication manufacturing through unremitting efforts, and have gradually become internationally competitive. Under such circumstances, how can Chinese mobile phone companies continue to maintain rapid growth?

Malaysia has a good political, economic, cultural and technological environment, and the demand for mobile phone market in Malaysia is also relatively strong. Chinese mobile phone companies want to further develop in the Malaysian market, to determine whether Chinese mobile phone companies have international competitiveness in the Malaysian market. First of all, we must analyze the development status of China's mobile phone industry. China's mobile phone industry has developed rapidly in the era of mobile Internet, and has formed a complete industrial chain. China's mobile phone production and exports are increasing, so we must analyze the further develop of the international competitiveness of Chinese mobile phone companies in the Malaysian market.

In addition, this article will analyze the international competitiveness of Chinese mobile phone companies from the perspective of consumers, and investigate the awareness, popularity, satisfaction and reputation of Malaysian consumers from various mobile phone companies, and then purchase them from Malaysian mobile phone users. The mobile phone brand is surveyed. This paper will collect data through questionnaires, use software SPSS 22.0 to process selected data samples, and then analyze the advantages and disadvantages of mobile phone brands used by Malaysian mobile phone users, and combined with the actual situation of each mobile phone enterprises, to clearly identify the reasons that restrict the development of China's mobile phone enterprises. Finally, it summarizes and analyzes the international competitiveness of Chinese mobile phone companies in the Malaysian market. Using the data analysis results of the questionnaire, the countermeasures and suggestions for improving the international competitiveness of the Chinese mobile phone industry in the Malaysia market are given.