RESEARCH ON HOUSING DEVELOPMENT STRATEGY OF REAL ESTATE ENTERPRISES BASED ON HOUSING CONSUMPTION BEHAVIOR--A CASE STUDY OF SHIJIAZHUANG, CHINA

Abstract

China's real estate market is gradually standardized and improved. The housing industry has begun to change from the seller's market to the buyer's market. Competition among real estate enterprises is becoming increasingly fierce. How to occupy a favorable position in the fierce market competition has become a serious issue for real estate enterprises. Under this background, this paper analyses the housing consumption behavior of Shijiazhuang urban residents and the housing development strategy of real estate enterprises, and on this basis, explores the housing development strategy of real estate enterprises based on consumption behavior.

This study mainly explores the relationship between influencing intention and customer purchase behavior. In designing the questionnaire, three attributes were considered. 384 potential buyers used the questionnaire. The reaction rate was 90%. Use SPSS (22) to explore. In this paper, we use Chi-Square test, multiple regression analysis to verify the housing matching, property of housing products and promotion as independent variables, and discuss the influence of customer purchase decisions as dependent variables. Therefore, this study will help real estate developers to formulate successful development strategies and provide theoretical support for government decision-making. In fact, this study may be limited by the geographical limitations of China's real estate market.