CHINESE CONSUMER PURCHASE INTENTION FOR MERCEDES-BENZ

Abstract

This study uses quantitative research methods to analyze the relationship between marketing mix strategies (products, prices, promotions, places). Under the conceptual framework of this study, consumers in Beijing, China are willing to buy Mercedes Benz cars, and the effectiveness and practicability of this study are demonstrated by describing the problems in the analysis process. Analyze research objectives and issues step by step, and explain relevant assumptions about conceptual frameworks and structural design during the analysis process. In the analysis process, the first-hand data will be obtained using the questionnaire to achieve this goal research, and the theory is based on the actual basis to draw accurate and reliable conclusions. Put forward relevant industry Suggestions, so as to achieve great improvement in the future development of the industry.