FACTORS INFLUENCING CONSUMERS' TRUST IN E-COMMERCE IN SHANGHAI
Keywords:
Consumer's Trust, E-Commerce, Chinese ConsumersAbstract
The purpose of this study is to investigate the factors which influence consumer trust in e-commerce in China in Shanghai.
Previous scholars (Wijaya, T. and Wang, G, 2018) have done some researches using TAM model to analysis e-commerce, but none of them only focus on Chinese consumers. Therefore, my research focuses on Chinese consumers' trust in e-commerce.
A convenience sampling questionnaire will be use as instrument for data collection. A data of 384 respondents will be collected and analyzed by SPSS. Descriptive and inferential statistical analysis will be carry out to examine the relationship between the independent variables and dependent variables.
