RESEARCH ON USER LEVEL OF ACCEPTANCE NFC MOBILE PAYMENT IN IPOH, MALAYSIA

Abstract

This research is to identify the factor affected the level of acceptance on NFC mobile payment in Ipoh, Perak Context. This research allows us knowing which factors that directly influence user’s level of acceptance on NFC mobile payment in Ipoh, Perak. Research methodology and design was a self-administered questionnaire via online distribute (Google Form) and link was available online with total 23 questions design to measure entire variables. Sampling method used is convenience sampling, the final sample consisted of 81 respondents in Ipoh, Malaysia. Findings –The results show that performance expectancy and effort expectancy are factors affect the level of acceptance on NFC mobile payment services. Recommendation- Total 5 independent variable in this study, recommend future research focus more variables. Thus, can further research NFC technology beside used at mobile payment, suggest focus in IoT area.