THE GREEN PURCHASE BEHAVIOR OF SHWAPNO CONSUMERS IN DHAKA, BANGLADESH

Abstract

At present, technological development is growth is rapidly for this reason environment is changed in different ways. Bangladesh is a small beautiful country with the vast population where technology convenience is raising day by day; every people should have taken an active step to keep and protects the safe environment. There are some independent factors adequately utilized in this research that influence the behavior of Dhaka, Bangladeshi Shwapno consumers to green purchasing goods and products. So, the primary focuses of steering this study of the research variables which touch green purchase behavior in Bangladesh. The environmental concern of the variable s is a Social influence and government initiative of the environmental problems. Bangladeshi people are the target respondents for this study of research.