The Influencing Factors of Malaysia’s Tourism Industry - International Tourists

Abstract

With the economic globalization and the improvement of living standard, more and more people choose to travel abroad. The study was designed to explore the factors affecting tourists flow to Malaysia.The research has shown that factors include geographical environment, multicultural and infrastructure. With the development of world tourism, Malaysia has become a popular tourist country, and more and more international tourists have flow to Malaysia.

The research analyses the factors that make tourists flow to Malaysia, giving 250 questionnaires to international tourists and collecting data. Finally, through a variety of statistical analysis methods, research results and make effective recommendations.