THE CONSUMER INTENTION TO USE E-HAILING MOBILE PLATFORM IN NILAI, MALAYSIA

Abstract

E-hailing becomes a more popular topic in the daily life of people since it is a way for them to reach the destination. There is an increasing trend of E-hailing users that become the major source of revenue in E-hailing industry. E-hailing mobile platform is a widely used method to hail a car in order to reach the destination. However, there aresome concernsabout safety and risk when E-hailing users use the E-hailing mobile platform to travel. The purpose of the study is to find the factors which will influence consumer intention to use E-hailing mobile platform in Nilai, Malaysia. Different factors shall be identified to determine how they affect consumer intention to use E-hailing mobile platform and to what degree,each factor affects the intention of the consumer. The method of the study is quantitative researchbased on TRA theory and TAM model. Finally, suggestions based on findings will be given to enhancingthe consumer intention towards using E-hailing mobile platform form the perspective of E-hailing service providers.