The CSR and brand value in real estate industry in WUXI, CHINA

Abstract

The target of the research is studying the relationship between CSR brand value in real estate industry in WUXI, CHINA.

Commercial real estate activity is one of the key tangible barometers to track the health of the economy of a region/country. In the last few decades, the Chinese economy has been expanding dramatically, and China is now the second largest economic entity in the world. As a pillar industry, real estate made an unprecedented contribution in stimulating economic growth and increasing government revenue aspects compared to other industries. 

Nowadays, the intensity of competition in the real estate industry has gone to next level driven by the globalization (Wu & Chen, 2015). Therefore, it is crucial to find out the factors which determine the company’s brand value (Nikolova, 2017).

The researcher is interested to analyze the consequences or outcomes of the corporate social responsibility on the brand value of the organization (Wang et al ,2016). In brand value, one refers toward the image created among the stakeholders because of
organization activities (Bhaduri & Selarka, 2016). The study will investigate the impact of corporate social responsibility on the brand value by focusing on the real estate industry (Cavico & Mujtaba 2012). The reason of selecting the industry is that it is continuously developing and growing (Singh et al. 2017). Therefore, the study is conducted for analyzing that how this industry is carrying out the corporate social responsibility, then how it is impacting on the brand value of the real estate industry (Zhang et el, 2014).