The Contemporary challenges faced by saffron business enterprises –A case study from Afghanistan

Abstract

The main aim of this research is to investigate the challenges faced Saffron business in Afghanistan. This study contains the types of Saffron used in Afghanistan and its uses. Furthermore, this study contains the opportunities and challenges that faced by Saffron industry and has been discussed distribution channels of Saffron. In addition, this research contains the four factors such as globalization support, information technology, social and culture and business trend. The marketing strategies has been discussed in this study. This research is based on qualitative research method and findings and discussion has been explained in detail.