CHINESE CONSUMER PURCHASE INTENTION FOR REAL ESTATE IN WUXI, CHINA

Abstract

This study uses the research methods of quantitative research to analyze the relationship between marketing mix strategy (product，price, promotion,place) subjective norms and the purchasing intention of Chinese consumers for real estate in the conceptual framework background of this research, and describes the significance and limitations of the research by describing the problems in the analysis process. Gradually analyze the research objectives and questions, and explain the relevant assumptions about the conceptual framework and structural design in the analysis process. In the analysis process questionnaire will be used to achieve this target study to arrive at accurate and reliable conclusions.