CONSUMER PURCHASE INTENTION ON SUV IN BEIJING, CHINA

Abstract

With the rapid development of China's economy and the gradual prosperity of the automobile market, consumers' intention to buy a SUV is worthy of attention. The three factors involved in this study are the relationship between consumer’s awareness to brand, price and performance of SUV and consumer purchase intentions. The purpose of this study was to explore the impact of consumer brand, price and performance of SUV on Chinese SUV buyers' intention to buy a SUV in Beijing, China and the research result proved that price and brand has actually has an influence on consumer purchase intention on SUV in Beijing, China. The final data was used for 200 consumers using an online questionnaire method, and a probability sampling method was used for investigation. The design of the questionnaire is based on previous research.