CUSTOMER SATISFACTION WITH ALIPAY IN HONGKONG

Abstract

The research purpose is providing an overall view of the customer satisfaction for accessibility and security evaluation. The aim of the research is used to purposes to investigate the customer satisfaction for accessibility and security using Alipay. This paper focuses on HongKong people and Visitors to HongKong to collect raw data out from questionnaires. this study will also explain the scope and operational definition of the study to further understand the study, Customer satisfaction is exciting in attracting new customers and keeping loyal customers in the highly competitive online payment industry, As online payment becomes a new business platform for products and services, this study attempts to explore the impact of customer satisfaction with Alipay usage in HongKong, the industry's intention to buy, where social media marketing has not become a popular tool for marketing, This study focused on the survey of customer satisfaction with Alipay from local HongKong people and Hong Kong travelers. The survey was conducted randomly in Hong Kong and major shopping malls. The target group of this study is people from different levels. This study will focus on how accessibility and security as independent variables affect customer satisfaction in Hong Kong. In summary, the research found that the tangibility has no positive significant influence with Alipay in HongKong, also the accessibility and security have positive significant influence with Alipay in HongKong, at then, the security is higher than accessibility for this research.