CUSTOMER RELATIONSHIP MANAGEMENT OF CHINA SECURITIES CO., LTD IN BEIJING, CHINA

Abstract

Because of the increasingly fierce competition among security enterprises in Beijing, China, the success of customer relationship management is an increasingly important factor, so the research on customer relationship is more worthy of attention. The three factors involved in this research are corporate culture, organizational design and staff quality with relationship to customer relationship management. This research focus on security enterprises and the unit of this research is the staff of security enterprise in Beijing, China. The purpose of this research is to determine the influence of corporate culture, organizational design and staff quality on customer relationship management of security enterprise in Beijing, China. Questionnaire of this research will use the online and paper questionnaire, and the study use convenient sampling. The questionnaire is designed with reference to previous studies.