CONSUMER PURCHASE INTENTION TOWARDS SMART HOME IN KUALA LUMPUR, MALAYSIA
Keywords:
Smart home, Consumer purchase intention, Product price, Product usability, Product securityAbstract
In today's smart home industry, the success or failure of any company depends largely on its ability to identify the diverse needs of its customers. This study attempts to determine the relationship between smart home product‘s consumer purchase intention and three key factors in Kuala Lumpur, Malaysia, such as product price, usability and security. In order to investigate these relationships, this study reviewed previous literatures related to all the variables studied. This study will collect data using printed questionnaires and distribute them according to the non-probability convenient sampling in Kuala Lumpur, and use SPSS software to analyze 384 samples collected.
