CONSUMER’S PURCHASE INTENTIONS OF LED LIGHTS IN NILAI

Abstract

The LED lights industry in Malaysia has been growing drastically in recent years. The purpose of this study is to examine the four main factors that influence the purchase intentions of LED lights in Nilai, namely perceived demand level, perceived technological change, perceived social development, and perceived economic environment. To be specific, this study was conducted using descriptive analysis and the factor analysis method to analyze data. It found that the most critical factor that influence consumer purchase intention is the demand level, followed by social development and economic environment, while the technological change has little influence on consumers' willingness to purchase. On the one hand, research includes potential research limitations. The researchers do have four data sources of environmental factors, but the data collected may be limited, therefore, data collection may influence some propositional influences. The results showed that recommendations for research findings and future research.