CONSUMER PURCHASE INTENTION OF GENETICALLY MODIFIED FOOD IN CHENGDU, CHINA

Abstract

The scope of having and consuming GM products in our daily life is very large. As a newcomer to this technology, China are still not aware of its importance. Genetic material with many products has been changed to achieve some of the desired characteristics in the China market. Understanding the determinants of consumer GM food choices may enable decision makers and marketers to establish effective policies and marketing strategies and determine the market position of GM foods. This study aimed to explore the underlying factors that influence Chinese consumers' choices about GM foods. Analyzing the influence factors of consumer behavior and genetically modified food purchases in Chengdu, China, to better understand the consumer, and provide suggestions for future research.