EMPLOYEE RETENTION IN TOURSTI INDUSTRY OF CHINA

Abstract

The Tourist industry of China is one of the most potential contributor to China’s gross industrial output which account for 11 percent about 8.19 hundred million Chinese Yuan (Global Sources, 2016). However, high employee turnover and absenteeism are the major issues faced by the tourist companies and achieving the retention factors has been proven by past researchers as a successful strategy to retain employee (Terera and Ngirande, 2014; Sunil, 2014). Therefore, the purpose of this research was to examine the relationship between retention factors and employee retention in the tourist industry of China. A sample of 385 employees, based on convenience sampling was chosen to collect information using a self-administrated questionnaire that was adopted after referring to work of Milman (2003); Yamamoto (2013); Arokiasamy (2013); Fleetwood (2007); Rana and Abbasi (2013). The findings indicated that job satisfaction, work life balance and compensation have positive relationship with employee retention, especially job satisfaction has the highest influence on employee retention. Therefore, based on the findings, this research proposed measures to improve the competitiveness of this critical industry of China via appropriate retention programs.