STUDENTS’ SATISFACTION WITH CAFETERIA SERVICES AT PRIVATE UNIVERSITY IN NILAI MALAYSIA

Abstract

This research will show and reveal the factors that influence students’ satisfaction toward cafeteria service quality of university in Nilai Malaysia and find out whether these factors really influence students’ satisfaction toward cafeteria service quality of university in Nilai Malaysia. This study beneficially improves the service quality and food quality of the cafeteria of university, so as improve students' satisfaction with the cafeteria. The author investigates the students’ satisfaction with cafeteria service at private universities in Nilai Malaysia which determine the factors that influence students' satisfaction with cafeteria and how to improve the service quality and food quality of the cafeteria thus improve students' satisfaction. Through adopted SERVQUAL Model and questionnaire survey, 282 data of respondents were collected from INTI International University, Nilai University and Manipal University. Then, these data was analyzed by using SPSS statistical software. Finally, the result of this research is tangible, assurance and responsiveness of cafeteria have the significant relationship with students’ satisfaction of cafeteria service quality.