EFFECTIVENESS OF TOURISM INDUSTRY IN BEIJING

Abstract

This research was done as the project thesis for Master of BusinessAdministration in INTI International University. The Objective of this research was to find out the factors that Effectiveness of Tourism Industry in Beijing.

Beijing have attained its success in the international tourism field have been attributed to the legislations that are not fair to foreigners, rapid development of the economic ties with foreign countries and as well as the carefully planned transportation system all across Beijing to increase area accessibility. With accordance to the statistics published in the year of 2015, it shows that
Beijing ranked number four on the highest number of visitors annually, and there are promising signs that Beijing is indeed catching up to become one of the top 3 most visited city globally. Additionally, tourism industry in Beijing have ranked the second highest gross domestic product (GDP) contributed to economy, which is equivalent to 9.3% of the total GDP of Beijing. In fact,
Beijing as the capital of China is very efficient and effective in managing its tourism industry since its tourism policy reform in the early days. Furthermore, the attractiveness of Beijing as a tourist’ hotspot attributed to its long standing of diverse Chinese and beautiful sceneries, aggressive tourism promotional campaigns, establishment of online travel agencies, and the simplified bureaucratic process of gaining access into Beijing.