ADOPTION OF EWALLET AMONG MALAYSIA AND CHINA THROUGH TAM (TECHNOLOGY ACCEPTANCE MODEL) APPROACH

Abstract

Purpose: The purpose of this study is to examine the factors affecting adoption of e-wallets among Malaysia and China.

Design/methodology/approach: This study inspects factors affecting adoption e-payment among Malaysia and China by using analysis of 300 target respondents in Malaysia and China. This paper observes the relationship between attitude, subjective norm, perceived easeof use, and perceived usefulness to the adoption of e-wallets.

Findings: It can be concluded that there is a significant relationship between the attitude, subjective norm, perceived ease of use, and perceived usefulness to the adoption of e-wallets among Malaysia and China.

Practical Implications: This study is important to academicians, buyers and sellers who involved in e-payment as it demonstrates attitude, subjective norm, perceived ease of use, and perceived usefulness are among the fourcritical factors in affecting the adoption of e-wallets.

Originality/value: There is only a few research studies have attempted to explain the factors affecting e-payment intention with the adoption variables from Technology Acceptance Model (TAM). Thus, this study may extend the literature demonstrating the fourfactors affectingthe adoption of e-wallets among Malaysia and China.Some limitations and suggestions are included in the study to provide a better idea for future researchers and E-wallet service providers to enhance the adoption of E-wallet in Malaysia.