A COMPARATIVE STUDY ON SALES DIFFERENCES OF MCDONALDS IN MALAYSIA AND PAKISTAN

Abstract

The main purpose of this research is to have a comparison in between the sales difference of McDonalds in Malaysia and Pakistan. In order to achieve this purpose, a questionnaire was designed based on the topic and distributed among 120 fast food lovers from both the countries through google forms. All 120 questionnaire forms were filled by the respondents and collected to run in the SPSS 22.0 Software.

In order to show the intercorrelations of the independent and dependent variables, factor analysis is used. The KMO value of the variables was quite high with 0.968 which is falls under the maximum category which indicated that there is a strong significant relationship between the promotional tools and pricing strategies and sales differences of McDonalds in Malaysia and Pakistan. Multiple regression analysis and One-Way ANOVA shows that pricing strategies has a negative influence on sales differences where promotional tools have a positive influence. Furthermore, limitations, recommendations, conclusion and personal reflection has been provided in the end of the study.