AN EVALUATION OF THE RELATIONSHIP AMONG DEMOGRAPHIC CHARACTERISTICS, BEHAVIOURAL FACTORS AND INVESTMENT PERFORMANCE ABOUT INDIVIDUAL INVESTORS IN MALAYSIA STOCK MARKET
Keywords:
Efficient Market Hypothesis, Heuristic, Prospect, Herding, Market, Anomalies, Behavioural financeAbstract
The aim of this study is to evaluate the relationship among demographic characteristics, behavioural factors and investment performance about individual investors in Malaysia stock market.
Before conduct the research, the author will review researches that have been done by various scholars and theories researching the factors that affect the behaviour of individual investors when investing in the stock market.
When conducting the research, 385 samples are collected as the primary data. And the main research is based on the normality test, correlation test and the multiple regression model.
