THE FACTORS AFFECTIVE HOLLYWOOD MOVIE BOX OFFICE IN CHINA

Abstract

With the rapid development of society, the movie industry has gradually become the mainstream of people's entertainment projects. Nowadays, China's movie market is expanding every year. This is why many Hollywood movies will have some Chinese elements to cater to the tastes of Chinese audiences. However, what factors will affect the Hollywood box office in China? This paper uses SPSS software to analyze the factors influencing the box office of Hollywood movies in China through questionnaires. The survey results will be used as a reference, which will promote the development of China's film industry. In addition, in the past few years, China’s economic development has been rapid, which will be a factor in the consideration of potential research in this article. The economic conditions affect the audience’s enthusiasm for watching movies. In addition, this article considers that four factors are the key. (marketing, fare, movie star, movie quality).

In order to analyze in detail the factors that influence the Hollywood movie production in China, the researchers divided the paper into five chapters for research. In the first chapter, researchers have discussed the background of the research and have already had problems. In addition, in this chapter, researchers have developed hypotheses that contribute to systematic research.