THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PURCHASE INTENTIONS OF WUXI CONSUMERS IN FOOD INDUSTRY

Abstract

The study examined and measured the impact of several factors on the purchase intention of Wuxi's CSR-based food products/services. More specifically, it investigates whether purchase intentions are affected by four variables, namely, corporate social responsibility awareness, corporate social responsibility trust, the availability of Wuxi corporate social responsibility information, and the willingness to pay a premium for products/services based on corporate social responsibility. Quantitative surveys and questionnaires conducted by electronic questionnaires investigated the intentions of Wuxi consumers to purchase products/services produced by socially responsible companies. The research results show that the customer's purchase intention receives the corporate social responsibility awareness, corporate social responsibility trust and the willingness to pay a premium based on the product/service of corporate social responsibility. On the other hand, the availability of information about Wuxi's corporate social responsibility information is not important and therefore is not a direct factor in the purchase intention of products/services based on corporate social