A STUDY ON DATA ANALYTICS IN OPERATIONS MANAGEMENT IN SOUTH EAST ASIA

Abstract

The area of research aims to study and explore Data Analytics in regard to Operations Management in companies based in South East Asia. The research aims to investigate the awareness of Data Analytics in Operations Management in South East Asia, to evaluate the usage of Data Analytics in Operations Management in companies in the region and if there is significant improvement from the usage of data driven decision-making in Operations Management in companies in the region.

Data analytics has increasingly become important for companies to gain and maintain competitive advantage. It’s usage in South East Asia however faces several issues as the adaptation is not well documented. In this research, technology companies will be included in the research to gain a better and more detailed view on Data Analytics in Operations Management and specifically in South East Asia.

This is a qualitative research. Qualitative research methods allow a researcher to understand the topic from a personal view as you get first-hand information on how the participants say and do (Tafara, 2016). Research on the adaptation of Data Analytics in South East Asia is important to the industry and academia and will provide a platform of further discussion on data analysis in Operations Management in the region.