The Students’ Satisfaction with Cafeteria Services at Private University in Nilai Malaysia

Abstract

This research will show and reveal the factors that influence students’ satisfaction toward cafeteriaservice quality ofuniversity in Nilai Malaysia and find out whether these factors really influence students’ satisfactiontoward cafeteriaservice quality ofuniversity in Nilai Malaysia. This study beneficiallyimproves the service quality and food quality of the cafeteria of university, so as improve students' satisfaction with the cafeteria. The author investigates the students’ satisfaction with cafeteria service at private universities in Nilai Malaysiawhich determinethe factors that influence students' satisfaction with cafeteria and how to improve the service quality and food quality of the cafeteria thus improve students' satisfaction. Through adopted SERVQUAL Modeland questionnaire survey, 282 data of respondents were collected from INTI International University, Nilai University and Manipal University. Then, these data was analyzed by using SPSS statistical software. Finally, the result of this research is tangible, assurance and responsiveness of cafeteria have the significant relationshipwith students’ satisfaction of cafeteria service quality.