THE JOB HOPPING BEHAVIOUR AMONG GENERATION Y IN THE RETAIL INDUSTRY OF MALAYSIA

Abstract

The research of job hopping behaviour among generation Y in the retail industry of Malaysia is important because majority of Malaysia’s employees are from generation Y and this generation Y tend to job hop frequently compared to other generations. There are three factors in this research which are income level, job satisfaction, and work condition. Besides that, a moderator of gender been added in the framework of this research to differentiate this research with the previous researches. The geographic focus of the research is in retail industry of Malaysia, and the unit analysis of this research is generation Y employees in retail industry of Malaysia. This research is a cross-sectional study using quantitative methods based on descriptive research. The questionnaires been distributed by online and using hardcopy to the respondents and there are 309 usable respondents collected could be used for further analysis. Convenience sampling been used in the research and the questionnaires been adapted from the previous researches.

Based on the findings, the results showed that there were three variables being tested which were income level, job satisfaction, and work condition. Two of these factors been supported which are income level and working condition while job satisfaction not supported in the research. Besides that, it is also found that gender has no moderating effect on job hopping behaviour among generation Y in the retail industry of Malaysia. Thus, in the future the employers need to focus on income level and work condition to reduce the job-hopping behaviour among generation Y in the retail industry of Malaysia.