THE INFLUENCE OF LEADERSHIP STYLE ON COMPANY PERFORMANCE IN FOOD AND BEVERAGE SERVICE INDUSTRY OF MALAYSIA

Abstract

Company performance is important because it shows the company’s ability to achieve high profits, good product quality, market share and good financial results over a period of time. However, Malaysia is currently under low performance in the company’s finances or marketing due to ineffective management on leading the employees that lead to low performance in the operating activities and lower productivity that directly influence the company performance in the food and beverage service industry Malaysia. Therefore, the purpose of this study is to describe the company performance, verifying leadership style in the food and beverage service industry in Malaysia and use the performance theory to further study the influencers. Additionally, transactional and transformational leadership as the dimension of Yukl (1989) leadership style will be reviewed to determine the influence on company performance.

The study was therefore conducted in a quantitative method by using questionnaires to collect data on the factors which are influencing company performance. The research design and research methodology adopted in this study is to collect the data via questionnaire distribution to the food and beverage service industry in Malaysia. Besides, correlation design is also used to investigate the relationship between the constructs and the phenomenon under study.