ANALYSIS OF LEADERSHIP STYLE IN CREATION OF TEAMWORK IN THE MEDIA INDUSTRY OF MALAYSIA

Abstract

Organizations are emphasizing on adopting different leadership styles to influence the collaboration among the employees, whereas teamwork acts as a key role in boosting up the organization’s effectiveness and producing quality results to strengthen or sustain the company core value. The main purpose of this study is to ascertain whether or not the leadership styles have the potential in influencing teamwork in the context of the media industry in Malaysia. In the independent variable which is leadership style, three types of contemporary leadership styles will be focused which are servant leadership, ethical leadership, and authentic leadership. In this quantitative based descriptive study, a descriptive correlation design by issuing questionnaires will be adopted as a methodology of research. The study area will cover the employees that are working in several large-scale media industries in Malaysia with a population of approximately 10,508 as of 2019. Hence, according to the Krejcie and Morgan (1970) sample size table, at least 370 questionnaires will be collected to conduct the study. The final outcome for this study presented that the hypotheses were all accepted as each leadership style has influences on the creation of teamwork in the media industry of Malaysia.