FACTORS INFLUENCING CONSUMER PURCHASE INTENTION ON WATER PURIFIER IN MALAYSIA

Abstract

Water purifier has become a necessity in every household in these days due to accessing to clean water is a vital issue in these days. The water purifier companies are facing intense competition and thus, it is very difficult for the companies to maintain an advantage position by offering good products at reasonable price and with consumer centric. They have to be better understand on purchase intention of consumers in order to be able to reap profits. The aim of this research was to understand purchase intention of consumers on water purifier in Malaysia. In this paper, there was few factors that influencing purchase intention of consumers had been studied and the structural relationship among the purchase intentions that consumers exhibit on water purifier had been studied as well through cross-sectional quantitative which including questionnaire with 200 samples size that distributed in Malaysia. Data was collected from 200 respondents and is analysed descriptively. For hypotheses testing, it was tested by using simple regression analysis. The results will be analysed from the view point of consumers whether they are influenced by the factors of conveniences, security, social influence and speed or whether these factors are significantly influence their purchase intention on water purifier in Malaysia. This study suggests that for the company to be competitive in the market, the factors studied should be take into consideration for enhancing their business.Water purifier has become a necessity in every household in these days due to accessing to clean water is a vital issue in these days. The water purifier companies are facing intense competition and thus, it is very difficult for the companies to maintain an advantage position by offering good products at reasonable price and with consumer centric. They have to be better understand on purchase intention of consumers in order to be able to reap profits. The aim of this research was to understand purchase intention of consumers on water purifier in Malaysia. In this paper, there was few factors that influencing purchase intention of consumers had been studied and the structural relationship among the purchase intentions that consumers exhibit on water purifier had been studied as well through cross-sectional quantitative which including questionnaire with 200 samples size that distributed in Malaysia. Data was collected from 200 respondents and is analysed descriptively. For hypotheses testing, it was tested by using simple regression analysis. The results will be analysed from the view point of consumers whether they are influenced by the factors of conveniences, security, social influence and speed or whether these factors are significantly influence their purchase intention on water purifier in Malaysia. This study suggests that for the company to be competitive in the market, the factors studied should be take into consideration for enhancing their business.